"Intertextual mixing" AKA plagiarism in the Internet age.

What is plagiarism in the age of the Internet? Is this plagiarism? Does it really matter? How to distract attention away from yourself.

In an artful attempt to steal their critics' thunder Ms Hegemann and her publishers have gone on the offensive. They have managed, in part, to turn what at face value appeared to be a clearcut case of stealing somebody else's words into a wide-ranging debate about the meaning of plagiarism in the online era. They argue that Axolotl Roadkill is merely an example of modern " intertextual mixing".