A Pew study, they do interesting media research, show, that the
Internet is climbing as news source passing by newspapers and raio and climbing towrds television news and national television news.
When I screened calls for PBS talk shows people seemed to crave being able to talk back with mass media and it seemed to me that mass media always wanted to pretend to listen. The Internet and social networking sites are changing the rules, people can participate and organizations are springing up to "astroturf" pretend to be people commenting to try to spin the news and attitudes of real people.
People have fewer places to talk to others, so the lure of a media that allows people to listen and communicate back is understandable. The old media may not see the trend in anything else but diminished use.
Most US newspapers are rapidly losing readership.