Less but better: Design according to Dieter Rams

Legendary industrial Dieter Rams has always focused on doing ‘less but better’ – a credo David Sharp found he even applied to a rare interview with The Local.

Dieter Rams' Ten Principles of good design:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.